Unpacking complementarities in emerging circular economy innovation ecosystems: The case of industrial plastic waste from the Norwegian aquaculture industry

• Presenting complementarities as key to facilitating CE innovation. • Identifying complementarities in an emerging CE innovation ecosystem for plastics. • Illustrating where orchestrators currently create value and future potential. • Showing how complementarities may evolve through orchestration and data. Despite growing awareness of plastic waste, industrial plastic use continues to rise, while recycling rates remain low. Addressing this challenge requires a transition toward a circular economy (CE), in which value depends on interactions among independent yet interdependent actors across sectors. CE innovation ecosystems and complementarities offer lenses for understanding such interdependencies. This paper explores how orchestrators facilitate complementarities in emerging CE innovation ecosystems by drawing on an embedded qualitative case study of plastic waste from Norwegian aquaculture. Four types of complementarities are identified— materials data , from waste to resource , recycling capacity , and regulations —conceptualized along two dimensions: resource flow and infrastructure complementarities . This illustrates where orchestrators facilitate value at present and where their role is constrained by limited infrastructure and regulatory requirements. This study advances research on CE innovation ecosystems by adding a process perspective on how complementarities evolve through orchestration and by highlighting how data can support circularity.

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Publication Details

Journal
Journal of Business Research
Published
2026-09-01
DOI
https://doi.org/10.1016/j.jbusres.2026.116514
Primary Topic
Microplastics and Plastic Pollution
Type
article
Field-Weighted Citation Impact
0.00

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article

Unpacking complementarities in emerging circular economy innovation ecosystems: The case of industrial plastic waste from the Norwegian aquaculture industry

Eli Fyhn Ullern
Journal of Business Research
Microplastics and Plastic Pollution
article

Unpacking complementarities in emerging circular economy innovation ecosystems: The case of industrial plastic waste from the Norwegian aquaculture industry

Eli Fyhn Ullern
article en

Abstract

• Presenting complementarities as key to facilitating CE innovation. • Identifying complementarities in an emerging CE innovation ecosystem for plastics. • Illustrating where orchestrators currently create value and future potential. • Showing how complementarities may evolve through orchestration and data. Despite growing awareness of plastic waste, industrial plastic use continues to rise, while recycling rates remain low. Addressing this challenge requires a transition toward a circular economy (CE), in which value depends on interactions among independent yet interdependent actors across sectors. CE innovation ecosystems and complementarities offer lenses for understanding such interdependencies. This paper explores how orchestrators facilitate complementarities in emerging CE innovation ecosystems by drawing on an embedded qualitative case study of plastic waste from Norwegian aquaculture. Four types of complementarities are identified— materials data , from waste to resource , recycling capacity , and regulations —conceptualized along two dimensions: resource flow and infrastructure complementarities . This illustrates where orchestrators facilitate value at present and where their role is constrained by limited infrastructure and regulatory requirements. This study advances research on CE innovation ecosystems by adding a process perspective on how complementarities evolve through orchestration and by highlighting how data can support circularity.

Journal of Business ResearchVol. 218
SINTEF (NO), Norwegian University of Science and Technology (NO), SINTEF Digital
Norges Forskningsråd
Responsible consumption and production
Openalex Percentile: Top 21%
Microplastics and Plastic Pollution
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