ARTIFICIAL INTELLIGENCE, DIGITAL SOCIAL NORMS, AND CREATIVE SUBJECTS IN EDUCATION

Abstract In the digital environment, artificial intelligence and new social norms increasingly shape human cognition, behavior, creative capacity, and responsibility. This study examines the relationship among artificial intelligence, social norms, and creative subjects in digital culture. The research uses an interdisciplinary philosophical approach, combining conceptual analysis, academic literature synthesis, critical methods, and digital cultural approaches to clarify the relationship between technology, norms, and contemporary social life. The data were collected via academic works on social philosophy, artificial intelligence ethics, digital culture, and digital education. The steps of the methodology include conceptual analysis, document synthesis, theoretical comparison, and critique of technocratic mechanisms in digital life. The results of the study show that artificial intelligence both expands people's access to knowledge and information-processing capacity and poses the risk of standardizing cognition, impairing the ability to reflect, and increasing dependence on algorithmic systems. Social norms in the digital environment can support the stability of community life, but they can also become mechanisms of control that reduce individuals' subjectivity and creativity. Keywords: AI, digital social norms, creative entities, AI ethics, algorithm governance, and education