Sponsoring Future Influencers Today

Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl introduce a forward-looking influencer marketing framework that allows managers identify and engage still-unknown prospective influencers in order to buy future endorsements.

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Publication Details

Journal
Management and business review.
Published
2026-08-28
DOI
https://doi.org/10.1177/2694104x261479061
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Sponsoring Future Influencers Today

Andreas Lanz, Daniel Shapira, Jacob Goldenberg, Florian Stahl
Management and business review.
Digital Marketing and Social Media
article

Sponsoring Future Influencers Today

Andreas Lanz, Daniel Shapira, Jacob Goldenberg, Florian Stahl
article en

Abstract

Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl introduce a forward-looking influencer marketing framework that allows managers identify and engage still-unknown prospective influencers in order to buy future endorsements.

Management and business review.Vol. 6(2-3)
Technische Hochschule Mannheim (DE), Ben-Gurion University of the Negev (IL), University of Mannheim (DE), University of Basel (CH), Kingdom University (BH)
Openalex Percentile: Top 4%
Digital Marketing and Social Media
DOISourceOpenAlex
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