Navigating Tripartite Ecosystems: Strategic Recommendations for Digital Platform Managers and Creators

Creators are challenging the rules of business. From bedrooms to boardrooms, they are redefining influence, money, and markets. This creative community is dismantling the old walls, rejecting the gatekeeping of corporations, and using platforms to launch its own content. Hemant K. Bhargava and Abhinav Kishore tell the inside story of the creator economy.