Quantifying the Nondisclosure of Influencer Advertising on Social Media
Daniel Ershov, Yanting He, and Stephan Seiler used a novel approach to identify undisclosed sponsored social media posts from text data, measuring the extent of advertising nondisclosure in a dataset composed of more than 100 million tweets. They found that over 96 percent of sponsored posts are undisclosed, constituting a pressing concern for regulators and practitioners.
Authors
- Stephan Seiler (ORCID: https://orcid.org/0000-0001-8636-1840)
- Daniel Ershov (ORCID: https://orcid.org/0000-0001-7989-2571)
- Yanting He (ORCID: https://orcid.org/0009-0000-8499-6017)
Publication Details
- Journal
- Management and business review.
- Published
- 2026-08-28
- DOI
- https://doi.org/10.1177/2694104x261479128
- Primary Topic
- Authorship Attribution and Profiling
- Type
- article
- Field-Weighted Citation Impact
- 0.00