Influence of Infographics on Consumer Perception of Organ-Enhanced Ground Beef

Consumer acceptance remains a primary barrier to incorporating organ meats into value-added beef products, despite their nutritional profile. This study evaluated the effectiveness of educational infographics emphasizing either nutritional benefits or economic value on consumer perceptions of organ-enhanced ground beef. A total of 1939 U.S. consumers served as the experimental unit and completed an online survey administered through Qualtrics. Participants were randomly assigned to one of two educational infographic treatments (nutrition or economics and resource utilization). Consumer perception indices were calculated before and after infographic exposure. Changes in perception (Δ) were analyzed with infographic treatment, food familiarity level and their interaction. Educational infographics produced small numerical improvements in consumer perception, although responses did not differ between infographic types. No differences were observed among nutrition- or economic-focused infographics for any perception index (p = 0.1570). Likewise, no interaction between infographic type and Food Familiarity Index were detected (p = 0.4849). However, food familiarity significantly influenced acceptance (p < 0.0001), label transparency (p < 0.0001), and willingness-to-pay (p < 0.0001). Consumers with greater food familiarity reported more favorable perceptions than those with lower familiarity. However, FFI level did not impact economic perception. Current results demonstrate that concise educational messaging can influence consumer perceptions of organ-enhanced ground beef. Furthermore, improving consumer food familiarity may enhance acceptance and marketability of nutrient-dense beef products containing edible organ meats.