DIFFERENCES IN SALES BETWEEN FEMALE AND MALE BRAZILIAN CONTEMPORARY ARTISTS AT CHRISTIE'S, SOTHEBY'S AND PHILLIPS

This study used descriptive analysis to investigate the differences in auction sales between females and males. From 2014 to 2023 there were 88 Brazilian contemporary artists with lots in these sales (29.5% females); 730 lots consigned (21.5% females); and total sales of USD54,798,764 (57.3% females). The average female consigned and sold more lots and for higher prices than the average male and sold more above the mid-estimated prices Average values for non-top artists were: 2.9 vs. 2.3 sold lots; USD35,403 vs. USD26,683 average lot price; 1.59 vs. 0.89 sate-to-estimate ratio for females and males, respectively. This indicates females perform better, although they are less in number, suggesting women face higher entrance standards into this high-end market.