EXPRESS: Toward Optimal Biophilic Booth Design: A Stress Recovery Theory Perspective

To address the stress-inducing nature of business-to-business trade shows, this study explores the role of biophilic booth design, which integrates natural elements into built environments. Grounded in Stress Recovery Theory (SRT), it examines how biophilic attributes perceived as supporting attendees’ restoration in crowded, high-stimulation settings. Using a conjoint analysis across two studies, we found that higher overall life stress increases perceived stress during trade show participation. The results identify which biophilic features are most effective in promoting relaxation, energy, and mental clarity, and how preferences vary based on attendee stress levels. This research advances theoretical understanding of biophilic design in trade show contexts and provides practical guidance for designing restorative booths under typical constraints. By highlighting the relative importance and tradeoffs among specific biophilic features, the study offers realistic strategies for exhibitors seeking to reduce stress and improve attendee experience through nature-inspired design.