Attitude of People Towards Social Networking Sites in Context of Self-concept, Extraversion, Introversion and Neuroticism

Attitude of People Towards Social Networking Sites in Context of Self-concept, Extraversion, Introversion and Neuroticism Priti Kumari Dr. Rajnish Kumar Gupta The present study was intended to compare the attitude towards social networking sites of people belonging to high and low self-concept groups, extrovert vs introvert groups, neurotic and stable groups respectively. It was hypothesized that there will be significant difference in attitude towards social networking sites between groups of people belonging to (i) high and low self-concept, (ii) extrovert vs introvert and (iii) neurotic vs stable groups respectively. For the purpose, 400 people were selected from Muzaffarpur to constitute the sample. The respondents were administered Attitude Scale towards Social Networking Sites by Suryawanshi and Deolia, Self-concept Scale by Rastogi and Extraversion and Neuroticism Scale by Muhar, Bhatia and Kapoor to measure the dependent and independent variables. Besides these, a PDS was used to seek the background information. The obtained data were analysed using t-value. It was found that high self-concept group, extrovert group and stable group of respondents showed their dominance over their counterpart groups of people belonging to low self-concept group, introvert group and neurotic group of people respectively. Thus, It was concluded that attitude towards social networking sites is the functions of self-concept, extraversion-introversion and neuroticism and stable traits respectively. Introduction The emergence of the internet and digital communication technologies has fundamentally transformed the way people interact, communicate, and share information. Among the most influential developments in this digital revolution are Social Networking Sites (SNSs), which have become an integral part of modern life. Social networking sites are online platforms that allow users to create personal profiles, establish social connections, share content, exchange messages, and participate in virtual communities. Popular platforms such as Facebook, Instagram, X (Twitter), LinkedIn, and Snapchat have become central to personal, social, educational, and professional communication. Their widespread adoption has significantly influenced human behavior, relationships, identity formation, and psychological well-being. Consequently, researchers have shown increasing interest in understanding people’s attitudes toward social networking sites and the psychological factors that influence such attitudes.