A Survey of Traditional Animal-Origin Foods and Preliminary Assessment of Market Characteristics at the Hornbill Festival in Nagaland, India

This study documented traditional animal-origin food products and evaluated their market potential at the Hornbill Festival in Kohima, Nagaland, India. Structured face-to-face surveys were conducted over three consecutive festival editions (2023–2025) to record traditional foods, marketing practices, packaging materials, consumer preferences, and pricing. Most meat products were prepared using traditional methods, including hot smoking, drying, and fermentation. Sixteen traditional meat dishes were documented in morungs (traditional Naga huts), alongside several unconventional animal-origin foods. Among 100 surveyed shops each year, pork was the most frequently sold meat (95.4% of shops), followed by beef (46.0%), chicken (44.82%), snails (43.67%), worms (28.73%), and other unconventional animal-origin foods. Pork also accounted for the highest proportion of animal-origin foods sold (36.49%), followed by chicken (17.77%) and beef (16.82%), whereas duck (0.47%) and squirrel (0.23%) represented the smallest shares. Areca nut plates (24.12%) were the most common serving material, followed by aluminum foil containers (22.72%) and banana leaves (20.45%). Mithun, chevon, bird, hornet (insect), and duck dishes were the most expensive. These findings provide baseline information on traditional animal-origin foods and highlight opportunities for developing value-added products and promoting entrepreneurship while preserving indigenous culinary heritage.