‘To invest or divest’: Speculative bilingualism and meritocratic subjectivity in Chinese multinational corporations amid post-globalisation dynamics

Abstract This article examines how skilled professionals in Chinese multinational corporations navigate language investment amid post-globalisation dynamics characterised by heightened geopolitical uncertainty. It advances ‘speculative bilingualism’ as a theoretical intervention, reframing English, and increasingly Mandarin, not as stable linguistic capital but as volatile, contingent resources whose value fluctuates with global realignments, national agendas, and corporate priorities. Drawing on mixed-methods research combining longitudinal surveys and critical sociolinguistic ethnography in three Shanghai-based multinationals, the study analyses how meritocratic subjectivity—the internalised imperative to self-optimise for mobility—interacts with speculative orientations towards language acquisition. Rather than linear skill accumulation, employees pursue affectively charged, risk-laden strategies of investment and divestment, shaped by structural constraints such as gendered barriers and the absence of institutional alternatives. By foregrounding a shift from a capital logic to a speculative logic in language investment, the article offers critical insight into how language learning and meritocratic aspirations are recalibrated within turbulent global orders. (Speculative bilingualism, meritocratic subjectivity, post-globalisation, multinational corporations, language investment)

Authors

Institutions

Publication Details

Journal
Language in Society
Published
2026-08-25
DOI
https://doi.org/10.1017/s0047404526102425
Primary Topic
Multilingual Education and Policy
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

‘To invest or divest’: Speculative bilingualism and meritocratic subjectivity in Chinese multinational corporations amid post-globalisation dynamics

Eleanor Yue Gong
Language in Society
Multilingual Education and Policy
article

‘To invest or divest’: Speculative bilingualism and meritocratic subjectivity in Chinese multinational corporations amid post-globalisation dynamics

Eleanor Yue Gong
article en

Abstract

Abstract This article examines how skilled professionals in Chinese multinational corporations navigate language investment amid post-globalisation dynamics characterised by heightened geopolitical uncertainty. It advances ‘speculative bilingualism’ as a theoretical intervention, reframing English, and increasingly Mandarin, not as stable linguistic capital but as volatile, contingent resources whose value fluctuates with global realignments, national agendas, and corporate priorities. Drawing on mixed-methods research combining longitudinal surveys and critical sociolinguistic ethnography in three Shanghai-based multinationals, the study analyses how meritocratic subjectivity—the internalised imperative to self-optimise for mobility—interacts with speculative orientations towards language acquisition. Rather than linear skill accumulation, employees pursue affectively charged, risk-laden strategies of investment and divestment, shaped by structural constraints such as gendered barriers and the absence of institutional alternatives. By foregrounding a shift from a capital logic to a speculative logic in language investment, the article offers critical insight into how language learning and meritocratic aspirations are recalibrated within turbulent global orders. (Speculative bilingualism, meritocratic subjectivity, post-globalisation, multinational corporations, language investment)

Language in Society
Tsinghua University (CN)
Quality Education
Openalex Percentile: Top 4%
Multilingual Education and Policy
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

‘To invest or divest’: Speculative bilingualism and meritocratic subjectivity in Chinese multinational corporations amid post-globalisation dynamics — Eleanor Yue Gong · Language in Society (2026) | TGRS Research Map | TGRS