From Personalization to Autonomy: How Artificial Intelligence Is Reshaping Marketing — and Where It Goes Next

Preprint. This is the author's original manuscript, deposited to establish a public record of authorship and priority. The work examines how artificial intelligence is moving marketing from personalization toward autonomous, agent-driven operations, with a focus on U.S. retail and healthcare contexts. This manuscript has not been published in any journal. Any version appearing elsewhere under a different author name or without the author's explicit consent is unauthorized.