Voices of the Amazon in Brazilian Fashion: An Interview with Normando and Sioduhi Studio

An interview with the Amazonian-born creative directors of the brands Sioduhi Studio, Sioduhi Waíkhun, and Normando, Marco Normando and Emidio Contente, which now showcase their collections at Brazil’s leading fashion weeks São Paulo Fashion Week (SPFW) and Casa de Criadores (CDC). The creators discuss their connection to the Amazon region, the material and cultural elements of their designs, and address issues surrounding the internal colonialism experienced by the Amazon within the Brazilian context.

Authors

Publication Details

Journal
Fashion Theory
Published
2026-08-24
DOI
https://doi.org/10.1080/1362704x.2026.2718886
Primary Topic
Fashion and Cultural Textiles
Type
article
Field-Weighted Citation Impact
0.00
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article

Voices of the Amazon in Brazilian Fashion: An Interview with Normando and Sioduhi Studio

Fernando Augusto Hage Soares
Fashion Theory
Fashion and Cultural Textiles
article

Voices of the Amazon in Brazilian Fashion: An Interview with Normando and Sioduhi Studio

Fernando Augusto Hage Soares
article en

Abstract

An interview with the Amazonian-born creative directors of the brands Sioduhi Studio, Sioduhi Waíkhun, and Normando, Marco Normando and Emidio Contente, which now showcase their collections at Brazil’s leading fashion weeks São Paulo Fashion Week (SPFW) and Casa de Criadores (CDC). The creators discuss their connection to the Amazon region, the material and cultural elements of their designs, and address issues surrounding the internal colonialism experienced by the Amazon within the Brazilian context.

Fashion Theory
Openalex Percentile: Top 1%
Fashion and Cultural Textiles
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Voices of the Amazon in Brazilian Fashion: An Interview with Normando and Sioduhi Studio — Fernando Augusto Hage Soares · Fashion Theory (2026) | TGRS Research Map | TGRS