Voices of the Amazon in Brazilian Fashion: An Interview with Normando and Sioduhi Studio
An interview with the Amazonian-born creative directors of the brands Sioduhi Studio, Sioduhi Waíkhun, and Normando, Marco Normando and Emidio Contente, which now showcase their collections at Brazil’s leading fashion weeks São Paulo Fashion Week (SPFW) and Casa de Criadores (CDC). The creators discuss their connection to the Amazon region, the material and cultural elements of their designs, and address issues surrounding the internal colonialism experienced by the Amazon within the Brazilian context.
Authors
- Fernando Augusto Hage Soares (ORCID: https://orcid.org/0000-0002-9535-8878)
Publication Details
- Journal
- Fashion Theory
- Published
- 2026-08-24
- DOI
- https://doi.org/10.1080/1362704x.2026.2718886
- Primary Topic
- Fashion and Cultural Textiles
- Type
- article
- Field-Weighted Citation Impact
- 0.00