Ambivalent Multiculturalism in Organizations: The Case of SafeHarbor International

Multiculturalism remains a desirable, yet challenging, dream to realize in the modern workplace. Field research was conducted to investigate multicultural dynamics at a multinational, multilingual organization, headquartered in Japan. This ethnographic case study documents sensemaking cues U.S.-based subsidiary employees used to understand the meaning of their own cultural identity status within the multinational organization’s culture. Findings revealed that subsidiary employees perceived conflicting cues from the organization, which created an ambivalent sensemaking environment with both “Green Lights” (indicating support for multiculturalism) and “Red Lights” (indicating resistance to it). The study offers insights into a liminal stage that can exist between pluralism and multiculturalism within a single organization, documenting ambivalent cues, and advancing research on sensemaking in multicultural contexts.

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Publication Details

Journal
International Journal of Business Communication
Published
2026-08-24
DOI
https://doi.org/10.1177/23294884261476059
Primary Topic
International Student and Expatriate Challenges
Type
article
Field-Weighted Citation Impact
0.00
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article

Ambivalent Multiculturalism in Organizations: The Case of SafeHarbor International

Ryan S. Bisel, Rebecca J. Greer
International Journal of Business Communication
International Student and Expatriate Challenges
article

Ambivalent Multiculturalism in Organizations: The Case of SafeHarbor International

Ryan S. Bisel, Rebecca J. Greer
article en

Abstract

Multiculturalism remains a desirable, yet challenging, dream to realize in the modern workplace. Field research was conducted to investigate multicultural dynamics at a multinational, multilingual organization, headquartered in Japan. This ethnographic case study documents sensemaking cues U.S.-based subsidiary employees used to understand the meaning of their own cultural identity status within the multinational organization’s culture. Findings revealed that subsidiary employees perceived conflicting cues from the organization, which created an ambivalent sensemaking environment with both “Green Lights” (indicating support for multiculturalism) and “Red Lights” (indicating resistance to it). The study offers insights into a liminal stage that can exist between pluralism and multiculturalism within a single organization, documenting ambivalent cues, and advancing research on sensemaking in multicultural contexts.

International Journal of Business Communication
University of Kentucky (US), University of Oklahoma (US)
Reduced inequalities
Openalex Percentile: Top 4%
International Student and Expatriate Challenges
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Ambivalent Multiculturalism in Organizations: The Case of SafeHarbor International — Ryan S. Bisel, Rebecca J. Greer · International Journal of Business Communication (2026) | TGRS Research Map | TGRS