Formation Mechanism of Tourist Satisfaction in Traditional Villages: The Roles of Landscape Gene Perception and Place Identity

Existing studies on cultural landscape genes in traditional villages have largely focused on the identification of objective elements, while paying insufficient attention to the associations between tourists’ subjective perceptions, Place identity, and Satisfaction. Taking the five nationally recognized traditional villages in Wuxi, China, as case studies, this study constructs an association model linking cultural landscape gene perception, Place identity, and Satisfaction. The model was tested using partial least squares structural equation modeling based on 392 tourist questionnaires. The results indicate that Perceived Environmental Character, Perceived Settlement Morphology, Perceived Architectural Characteristics, and Perceived Cultural Attributes are all significantly and positively associated with both Place identity and Satisfaction. Place identity is also significantly and positively associated with Satisfaction. In terms of the standardized path coefficients, Perceived Settlement Morphology shows a relatively strong association with Place identity (β = 0.285), while Perceived Architectural Characteristics shows a relatively strong association with Satisfaction (β = 0.257). The model explains 41.2% of the variance in Place identity and 54.1% of the variance in Satisfaction. Both the direct paths between the four dimensions of cultural landscape gene perception and Satisfaction and the indirect paths through Place identity are statistically significant, indicating that Place identity plays a partial mediating role. This study extends Cultural Landscape Gene Theory from the identification of objective landscape elements to the levels of tourist perception and tourism evaluation, and reveals that Place identity may constitute a psychological pathway linking cultural landscape perception with Satisfaction. In practice, the perceptibility of village spatial patterns, architectural appearance, environmental characteristics, and cultural content should be comprehensively maintained to enhance tourists’ Place identity and overall experience evaluations.