Ecosystem-Level Manipulation: How Digital Choice Architecture and Dark Patterns Reconfigure Consumer Autonomy in E-Commerce Frameworks
Modern e-commerce ecosystems increasingly leverage advanced behavioral analytics to deploy dynamic digital choice architectures. While choice architecture can optimize user navigation, its subversion into "dark patterns", manipulative user interface designs present a systemic threat to consumer autonomy. This paper conceptualizes and quantifies Ecosystem-Level Manipulation (ELM) within e-commerce platforms. We develop a socio-technical framework to evaluate how systemic dark patterns reconfigure user decision-making processes. Utilizing an empirical choice experiment (N = 1,200), we model the degradation of consumer autonomy using modified discrete choice equations. Our findings indicate that combined dark patterns create a compounding cognitive tax, reducing autonomous choice velocity by 42% and increasing involuntary cart conversions by 68%. Finally, we contribute a set of "De-Biased Design Principles" as an Information Systems Design Theory (ISDT) countermeasure to safeguard consumer agency.
Authors
- Benzar Glen Grepon
- Charry Mae Grepon
Institutions
- Bukidnon State University (PH)
Publication Details
- Journal
- International Journal of Transformative Multidisciplinary Studies
- Published
- 2026-08-21
- DOI
- https://doi.org/10.66074/h1q6f9m3t
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00