Ecosystem-Level Manipulation: How Digital Choice Architecture and Dark Patterns Reconfigure Consumer Autonomy in E-Commerce Frameworks

Modern e-commerce ecosystems increasingly leverage advanced behavioral analytics to deploy dynamic digital choice architectures. While choice architecture can optimize user navigation, its subversion into "dark patterns", manipulative user interface designs present a systemic threat to consumer autonomy. This paper conceptualizes and quantifies Ecosystem-Level Manipulation (ELM) within e-commerce platforms. We develop a socio-technical framework to evaluate how systemic dark patterns reconfigure user decision-making processes. Utilizing an empirical choice experiment (N = 1,200), we model the degradation of consumer autonomy using modified discrete choice equations. Our findings indicate that combined dark patterns create a compounding cognitive tax, reducing autonomous choice velocity by 42% and increasing involuntary cart conversions by 68%. Finally, we contribute a set of "De-Biased Design Principles" as an Information Systems Design Theory (ISDT) countermeasure to safeguard consumer agency.

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Publication Details

Journal
International Journal of Transformative Multidisciplinary Studies
Published
2026-08-21
DOI
https://doi.org/10.66074/h1q6f9m3t
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

Ecosystem-Level Manipulation: How Digital Choice Architecture and Dark Patterns Reconfigure Consumer Autonomy in E-Commerce Frameworks

Benzar Glen Grepon, Charry Mae Grepon
International Journal of Transformative Multidisciplinary Studies
Technology Adoption and User Behaviour
article

Ecosystem-Level Manipulation: How Digital Choice Architecture and Dark Patterns Reconfigure Consumer Autonomy in E-Commerce Frameworks

Benzar Glen Grepon, Charry Mae Grepon
article en

Abstract

Modern e-commerce ecosystems increasingly leverage advanced behavioral analytics to deploy dynamic digital choice architectures. While choice architecture can optimize user navigation, its subversion into "dark patterns", manipulative user interface designs present a systemic threat to consumer autonomy. This paper conceptualizes and quantifies Ecosystem-Level Manipulation (ELM) within e-commerce platforms. We develop a socio-technical framework to evaluate how systemic dark patterns reconfigure user decision-making processes. Utilizing an empirical choice experiment (N = 1,200), we model the degradation of consumer autonomy using modified discrete choice equations. Our findings indicate that combined dark patterns create a compounding cognitive tax, reducing autonomous choice velocity by 42% and increasing involuntary cart conversions by 68%. Finally, we contribute a set of "De-Biased Design Principles" as an Information Systems Design Theory (ISDT) countermeasure to safeguard consumer agency.

International Journal of Transformative Multidisciplinary StudiesVol. 2(3)
Bukidnon State University (PH)
Openalex Percentile: Top 4%
Technology Adoption and User Behaviour
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