ROLE OF ARTIFICIAL INTELLIGENCE IN SUPPLY CHAIN MANAGEMENT FOR SUSTAINABLE AGRICULTURE STARTUPS AND ECO-FRIENDLY PRODUCTS

Abstract Artificial Intelligence (AI) has revolutionized supply chain management by improving decision-making, sustainability, and operational efficiency. Startups in sustainable agriculture are depending more and more on AI-powered technology to boost traceability throughout the agricultural value chain, optimize output, cut waste, and enhance logistics. Businesses have been prompted to include intelligent supply chain systems that reduce environmental impacts while guaranteeing product quality and transparency due to the increased consumer demand for environmentally friendly products. By analyzing recent research, identifying AI applications, talking about implementation issues, and putting forth a conceptual framework for sustainable AI-driven supply chains, this paper investigates the role of AI in supply chain management for eco-friendly products and sustainable agriculture startups. Using a methodical approach to literature research, the study synthesizes information from international organizations, industry publications, and peer-reviewed journals. Demand forecasting, precision agriculture, inventory optimization, cold-chain monitoring, transportation efficiency, blockchain-enabled traceability, and circular economy practices are all greatly improved by AI, according to the results. But obstacles including high implementation costs, inadequate digital infrastructure, cybersecurity issues, and a lack of skilled workers continue to pose serious problems for companies. In order to promote social responsibility, economic viability, and environmental sustainability, the paper suggests an integrated AI-enabled sustainable supply chain framework. Keywords: Artificial Intelligence, Sustainable Agriculture, Supply Chain Management, Eco-Friendly Products, Agriculture Startups, Green Supply Chain, Machine Learning, Blockchain.