Does Immersive VR Alter Landscape Perception? A Comparative Evaluation of UAV-Derived VR Versus 2D Imagery in Rural Villages

Traditional rural landscape evaluations have generally relied on ground-level photographs or videos. However, these approaches have limitations in spatial continuity, depth cues, and interactivity. Unmanned Aerial Vehicle (UAV) photogrammetry and immersive virtual reality (VR) were integrated into a comparative rural landscape evaluation framework to assess landscape aesthetic quality. UAV-derived 3D village models were generated and deployed on PICO 4 headsets through Unity 3D and the Cesium plugin, providing evaluators with spatially continuous and 6DoF-enabled immersive representations of village scenes. The evaluation included ten landscape feature factors, including color harmony, vegetation richness, building layout harmony, openness of view, and sense of spatial depth. Ratings were collected from 75 valid participants across 17 villages, with village-level mean scores serving as the primary unit of inference. Paired-samples t-tests, subgroup sensitivity analysis, expert-only presentation-order sensitivity analysis, Pearson correlations, Steiger tests for dependent correlations, stepwise multiple linear regression, nested leave-one-village-out cross-validation (LOOCV), and bootstrap variable-selection stability analysis were conducted to examine differences between the 2D photo-based and VR-based conditions. The results showed that: (1) overall satisfaction was significantly higher in the VR-based condition than in the 2D photo-based condition (3.46 vs. 3.24); (2) the condition-specific regression models retained different landscape feature factors: sense of spatial depth and color harmony in the 2D photo-based model, and vegetation distribution pattern and environmental comfort in the VR-based model; and (3) the VR-based regression model had a higher condition-specific internal R2 than the 2D photo-based model (R2=0.784 vs. 0.569). Within the present dataset, the VR-based model also showed lower SD-normalized prediction error under nested LOOCV, while bootstrap resampling showed higher selection frequencies for the predictors retained in the VR-based model. Overall, the findings demonstrate the potential of UAV-derived immersive VR for rural landscape evaluation and provide new evidence on how presentation conditions influence landscape perception and evaluation.