Setting the Barre for Business: Competitive Dance Studios on Long Island

The purpose of this case study is to dive deeper into the business strategies within competitive-based dance studios on Long Island. It begins by assessing the history of dance and the competitive dance studio industry. It next describes the development of a dance studio, innovations within the studio, and marketing strategies. By investigating one small, one medium, and one large sized dance studio located on Long Island, this case study offers recommendations for each type to grow as a business and outlines the characteristics to succeed in the competition dance studio industry.