Sustainability-Oriented Digital–Green Cold-Chain Logistics Investment: A Readiness–Intensity CRITIC–CoCoSo Assessment of Chinese Provinces

Provincial cold-chain investment decisions must reconcile food-loss prevention, digital visibility, logistics capability and the environmental burden of freight-intensive growth. This study develops a sustainability-oriented readiness–intensity framework for 31 provincial-level regions in mainland China. The baseline model uses 14 auditable public-data criteria and combines Criteria Importance Through Intercriteria Correlation (CRITIC) with the standard Combined Compromise Solution (CoCoSo) algorithm. Because the observations combine 2024 statistics, a 2023 digital-finance index and the cumulative 2020–2025 cold-chain-base list, the design is described as an asynchronous cross-sectional snapshot rather than a single-year panel. Municipal sewage and green-space variables are interpreted as regional enabling capacity, not direct cold-chain environmental performance; road freight turnover relative to gross domestic product is treated as a cost-type freight-intensity transition-pressure proxy. A separate diagnostic replaces the earlier inverse-size term with logistics residuals conditional on agri-food output. Shandong, Guangdong, Jiangsu, Henan and Zhejiang form the leading demonstration-readiness group. Equal-weight CoCoSo closely matches the CRITIC result (Spearman ρ = 0.996), while TOPSIS and VIKOR retain the broad ordering but expose local method sensitivity. Dropping either digital criterion, removing the three indirect green proxies, winsorizing the normalization range, varying the CoCoSo compromise parameter and substituting 2022 digital data do not alter the leading pattern. Under an assumed 5% indicator-error perturbation, Shandong and Guangdong remain within ranks 1–2, whereas the ordering of several adjacent provinces is less secure. The framework supports sequenced investment packages rather than a deterministic league table and distinguishes demonstration-ready, scale-led, intensity-led and coverage-building contexts.