Hospitality sector and the metaverse

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Hospitality firms can adopt various metaverse technologies to enrich virtual experiences offered to consumers. However, successful implementation of the technologies and subsequent exploitation of opportunities identified demands that legitimate concerns are properly addressed. These include fears associated with investment costs, security, job displacement, dilution of human interaction and the lack of guidance and regulation. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.