A Study on Financial Investment Behaviour of Gen'z'

Generation Z (Gen Z) is a new wave of investors entering the financial industry. It’s generally defined as people born between 1997 and 2012. Unlike other generations, Gen Z has grown up in a digital world where social networking, online banking, mobile investing apps and financial information have all had a huge impact on their financial literacy and investment choices. Changes in technology, the economy, financial knowledge and how people view wealth creation all affect their investing behavior. cash management. The use of investment behaviour financial. Making financial choices and controlling money to help people reach financial goals like saving and investing. Gen Z investors prefer traditional investment options such as equities, mutual funds and fixed deposits over newer ones such as cryptocurrencies, exchange traded funds (ETFs) and digital investing platforms. “Risk appetite, income level, financial knowledge, peer pressure and recommendations from social media all influence their investment decisions. As Gen Z is predicted to be an important player in the global economy and financial markets, it is important to understand their financial investing behaviors. They are unlike previous generations with early adoption of technology, interest in digital financial services and increasing awareness of financial independence. But they also have to contend with market volatility, lack of investing expertise, and the impact of internet financial trends, all of which could erode the quality of their investment choices. The objective of this study is to study the investment behavior of Gen Z, the factors that influence their financial decisions and to understand their investment behavior, attitude and ability to take risk. The findings may be very useful for financial institutions, legislators, educators and investment service providers in developing products and financial education programmes that meet the demands and expectations of this new generation of investors.