JTBD Innovation Framework – Poster (English edition)

Poster of the JTBD Innovation Framework (English edition, version 4.9) by Peter Rochel, Oberwasser Consulting. The poster presents the framework for customer-centred innovation work based on Jobs-to-be-Done logic on a single page: strategy frame, goal definition, progress phases, idea evaluation and alignment. Attribution of the Wheel of Progress Canvas: The Wheel of Progress Canvas, referenced in this poster as a working step, was jointly developed and first published in 2019 by Peter Rochel and Eckhart Böhme. The Wheel of Progress® is a registered trademark of Eckhart Böhme. Authorship of this poster lies with Peter Rochel (© by Peter Rochel 2026); the Wheel of Progress Canvas is a cited component, not an original development of the author. Further sources of the framework (as credited in the poster): John W. Atkinson and David Birch, "The Dynamics of Action" (1970); Means-End Chain Theory (Gutman 1982); contributions of Daniel Kahneman, Robert Cialdini, Clayton Christensen and Alexander Osterwalder; Chris Spiek and Bob Moesta, "The Timeline" and "The Forces of Progress" from "Jobs-to-be-Done: The Handbook" (2014); Alexander Osterwalder and Yves Pigneur, "Business Model Generation" (2010). Licence: CC BY-NC-SA 4.0 – identical to the licence block printed in the document. The licence grants no trademark rights. Version note: The English edition follows its own version line (preceding versions 4.8/4.8.1) and is therefore published under its own concept DOI. It is the translation counterpart of the German edition, whose current version is 4.9.3 (concept DOI 10.5281/zenodo.21848706).