Factors influencing the data analytics adoption intention and achievement of sustainability goals: Perceptions of internal auditors

Purpose Drawing on the technology–organization–environment (TOE) framework, this study examines the factors influencing internal auditors’ intention to adopt data analytics (DA) and their role in enhancing organizational sustainability goals. This study aims to further investigate whether DA adoption intention mediates the relationship between the TOE factors and sustainability goals. Design/methodology/approach Data were collected through an online survey administered to internal auditors of publicly listed Malaysian firms. The hypotheses were tested using partial least squares structural equation modeling (PLS-SEM) via SmartPLS. Findings The findings demonstrate that technological, organizational and environmental factors significantly influence internal auditors’ intention to adopt DA, with organizational factors exerting the greatest influence. While all factors contribute to sustainability performance, technological factors have the strongest effect. Importantly, DA adoption intention acts as a key mediating mechanism through which these contextual factors translate into sustainability outcomes. Practical implications The findings of this study provide valuable insights for professionals and regulators regarding the key factors influencing DA adoption intentions and sustainability goals. Originality/value This is one of the few studies that has attempted to understand the relationship between DA and sustainability goals within an internal audit setting.