Competition in the global pinot noir industry

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Wineries aiming to compete with rivals from traditional production strongholds must seek to overtly signal quality, increase their flexibility and recruit skilled personnel. Coordinated branding efforts can help these producers develop a collective identity that would further benefit from an emphasis on differentiation based on terroir. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.