When Food Gets Political: How Does News Drive Green Food Offerings?

This paper provides causal evidence that local social media news significantly promotes small businesses’ adoption of sustainable food innovations, with stronger effects in liberal-leaning regions.

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Publication Details

Journal
Marketing Science
Published
2026-08-14
DOI
https://doi.org/10.1287/mksc.2025.0134
Primary Topic
Media Influence and Politics
Type
article
Field-Weighted Citation Impact
0.00
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article

When Food Gets Political: How Does News Drive Green Food Offerings?

Tong Guo, Daniel Yi Xu, Boya Xu
Marketing Science
Media Influence and Politics
article

When Food Gets Political: How Does News Drive Green Food Offerings?

Tong Guo, Daniel Yi Xu, Boya Xu
article en

Abstract

This paper provides causal evidence that local social media news significantly promotes small businesses’ adoption of sustainable food innovations, with stronger effects in liberal-leaning regions.

Marketing Science
National Bureau of Economic Research (US), Duke University (US), Virginia Tech (US)
Zero hunger
Openalex Percentile: Top 4%
Media Influence and Politics
DOISourceOpenAlex
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When Food Gets Political: How Does News Drive Green Food Offerings? — Tong Guo, Daniel Yi Xu, et al. · Marketing Science (2026) | TGRS Research Map | TGRS