My Fair AI: Accuracy Parity and Strategic Identity Disclosure in AI Content Recommendation
How consumers’ strategic identity disclosure decisions under AI accuracy parity policy interact with firm’s AI recommendation and AI learning investment decisions.
Authors
- Antino Kim (ORCID: https://orcid.org/0000-0002-2886-0892)
- Jeffrey D. Shulman (ORCID: https://orcid.org/0000-0001-5288-3421)
- Evelyn O. Smith (ORCID: https://orcid.org/0009-0008-3129-3404)
Institutions
- University of Kentucky (US)
- University of Washington (US)
- Indiana University Bloomington (US)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-08-14
- DOI
- https://doi.org/10.1287/mksc.2024.0900
- Primary Topic
- Ethics and Social Impacts of AI
- Type
- article
- Field-Weighted Citation Impact
- 0.00