Public Communication of Foodborne Mycotoxin Risks on YouTube™: A Cross-Sectional Assessment of Video Quality, Reliability, and Educational Value

Mycotoxins contaminate a wide range of foods and may contribute to both acute toxicity and chronic dietary exposure. Because online video increasingly shapes public interpretation of food-safety hazards, we evaluated the quality of English-language YouTube™ content on foodborne mycotoxin risks. Of 166 records screened for eligibility, 53 were excluded and 113 videos were analyzed. Two food-safety experts independently evaluated each video with an investigator-developed Video Content Quality (VCQ) checklist, the Global Quality Scale (GQS), and a five-item modified DISCERN instrument. The final sample comprised 77 company/commercial and 36 academic/noncommercial videos. After Holm adjustment across five source-group outcomes, company/commercial videos had higher VCQ and modified DISCERN scores (both adjusted p < 0.001), whereas academic/noncommercial videos had a higher interaction rate (adjusted p = 0.024). The GQS comparison did not meet the adjusted significance threshold (adjusted p = 0.066) and should not be interpreted as proof of equivalence. Video age was associated with cumulative views and likes but not with any quality score after correction. Item-level VCQ results showed that authoritative-source citation and health-effects coverage were among the least frequently awarded full-credit domains. Although the three quality measures were strongly correlated, neither interaction rate nor viewing rate was significantly associated with them. Platform engagement therefore did not serve as a reliable marker of scientific quality in this sample. Source- and region-based comparisons remain exploratory because the single-query design, broad uploader categories, and uneven source composition may have shaped the sampled videos.

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Publication Details

Journal
Toxins
Published
2026-08-14
DOI
https://doi.org/10.3390/toxins18080347
Primary Topic
Mycotoxins in Agriculture and Food
Type
article
Field-Weighted Citation Impact
0.00
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article

Public Communication of Foodborne Mycotoxin Risks on YouTube™: A Cross-Sectional Assessment of Video Quality, Reliability, and Educational Value

A.Recai CELIK, Ömer Faruk Yeşil
Toxins
Mycotoxins in Agriculture and Food
article

Public Communication of Foodborne Mycotoxin Risks on YouTube™: A Cross-Sectional Assessment of Video Quality, Reliability, and Educational Value

A.Recai CELIK, Ömer Faruk Yeşil
article en

Abstract

Mycotoxins contaminate a wide range of foods and may contribute to both acute toxicity and chronic dietary exposure. Because online video increasingly shapes public interpretation of food-safety hazards, we evaluated the quality of English-language YouTube™ content on foodborne mycotoxin risks. Of 166 records screened for eligibility, 53 were excluded and 113 videos were analyzed. Two food-safety experts independently evaluated each video with an investigator-developed Video Content Quality (VCQ) checklist, the Global Quality Scale (GQS), and a five-item modified DISCERN instrument. The final sample comprised 77 company/commercial and 36 academic/noncommercial videos. After Holm adjustment across five source-group outcomes, company/commercial videos had higher VCQ and modified DISCERN scores (both adjusted p < 0.001), whereas academic/noncommercial videos had a higher interaction rate (adjusted p = 0.024). The GQS comparison did not meet the adjusted significance threshold (adjusted p = 0.066) and should not be interpreted as proof of equivalence. Video age was associated with cumulative views and likes but not with any quality score after correction. Item-level VCQ results showed that authoritative-source citation and health-effects coverage were among the least frequently awarded full-credit domains. Although the three quality measures were strongly correlated, neither interaction rate nor viewing rate was significantly associated with them. Platform engagement therefore did not serve as a reliable marker of scientific quality in this sample. Source- and region-based comparisons remain exploratory because the single-query design, broad uploader categories, and uneven source composition may have shaped the sampled videos.

ToxinsVol. 18(8)
Institute of Food Science and Technology (CN), Ministry of Food Agriculture and Livestock (TR)
Zero hunger
Openalex Percentile: Top 11%
Mycotoxins in Agriculture and Food
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