Investigating the influence of holographic technology on visitor experiences in museum displays

Abstract Creating captivating museum experiences is crucial, yet understanding how these experiences influence visitors remains limited. This study investigates the influence of holographic displays on visitor engagement and experience, focusing on their possible implications for museum exhibition practices within this experimental context. A questionnaire administered to 91 participants in a controlled museum-like setting suggested that the holographic display provided a clear and engaging visual experience, regardless of prior exposure to the technology. Interactivity was significantly associated with appeal and satisfaction, with 85% of participants reporting increased interest in museum collections. Additionally, 95% preferred holographic displays over photographs, and 56% preferred them over physical artefacts. These findings suggest holography’s potential to support engagement and self-reported learning interest in controlled museum-like settings. This indicates a generally positive level of participant interest in the use of holographic technology within the conditions of this study. Whilst indicating holography’s potential for museum display, the study highlights the necessity for further research to evaluate its educational and experiential implications.