An Exploratory Study of Service Aversion as a Consumer Orientation:
Authors
- Atsushi Inuzuka
Institutions
- Nagoya University (JP)
Publication Details
- Journal
- Japan Marketing Review
- Published
- 2026-07-30
- DOI
- https://doi.org/10.7222/marketingreview.2026.014
- Primary Topic
- Customer Service Quality and Loyalty
- Type
- article
- Field-Weighted Citation Impact
- 0.00