Strategic Trade-offs in a Profitable but Growth-Constrained Small Business: The Case of ABcuratives India
ABcuratives India Pvt. Ltd. is a small pharmaceutical distribution firm that created a successful niche through a co-branded hospital supply model. The company enjoys high ROI and lean operations but faces stagnation due to over-dependence on a small sales team and a concentrated client base. The case presents the dilemma of whether and how the company should scale, given its founder’s reluctance to compromise operational focus and control.
Authors
- P. Dhanya Mohan (ORCID: https://orcid.org/0000-0002-4376-7223)
- M. Rakesh Krishnan (ORCID: https://orcid.org/0000-0003-0992-857X)
Institutions
- Cochin University of Science and Technology (IN)
Publication Details
- Journal
- Asian Case Research Journal
- Published
- 2026-07-30
- DOI
- https://doi.org/10.1142/s0218927526500082
- Primary Topic
- Innovation and Socioeconomic Development
- Type
- article
- Field-Weighted Citation Impact
- 0.00