Warner Bros. Discovery: Seeking Growth With Generative AI

Warner Bros. Discovery advanced its AI strategy by putting creators first and treating AI as a growth opportunity, not a cost-cutting tool. This case study shows how trust, governance, and business ownership are critical to scaling AI innovation.

Authors

Publication Details

Journal
MIT Sloan Management Review
Published
2026-07-28
DOI
https://doi.org/10.63383/cwzm4733
Primary Topic
Ethics and Social Impacts of AI
Type
article
Field-Weighted Citation Impact
0.00
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article

Warner Bros. Discovery: Seeking Growth With Generative AI

George Westerman, David Kiron
MIT Sloan Management Review
Ethics and Social Impacts of AI
article

Warner Bros. Discovery: Seeking Growth With Generative AI

George Westerman, David Kiron
article en

Abstract

Warner Bros. Discovery advanced its AI strategy by putting creators first and treating AI as a growth opportunity, not a cost-cutting tool. This case study shows how trust, governance, and business ownership are critical to scaling AI innovation.

MIT Sloan Management Review
Industry, innovation and infrastructure
Openalex Percentile: Top 5%
Ethics and Social Impacts of AI
DOISourceOpenAlex
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Warner Bros. Discovery: Seeking Growth With Generative AI — George Westerman, David Kiron · MIT Sloan Management Review (2026) | TGRS Research Map | TGRS