Strategies employed in the translation of isiZulu Idioms: A case study of subtitling in South African soap operas

This study critically explores the factors contributing to the non-equivalence of idioms between isiZulu and English in South African television soap operas. It aims to analyse the challenges that a translator as subtitler faces when translating idioms from isiZulu source texts into English. The objectives include identifying the factors leading to non-equivalence in isiZulu-to-English translations of idioms and recommending effective translation strategies. Qualitative interviews were conducted with one subtitler and one translator, and content analysis was applied to transcripts from Season 5 of Imbewu: The Seed. Skopos theory undergirded the study as it emphasises the rationale behind translation choices and endorses various ways for translating idioms. The data indicated that translators and subtitlers provide the closest meaning when translating idioms. It was also discovered that the translators lack qualifications related to the relevant languages and did not possess ample knowledge of translation theories.

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Publication Details

Journal
Southern African Linguistics and Applied Language Studies
Published
2026-07-28
DOI
https://doi.org/10.2989/16073614.2026.2650130
Primary Topic
Translation Studies and Practices
Type
article
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0.00
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article

Strategies employed in the translation of isiZulu Idioms: A case study of subtitling in South African soap operas

Cornelia Smith, Josephat Mutangadura, Martha Lungi Machate-Kabinde, Londiwe Khumalo
Southern African Linguistics and Applied Language Studies
Translation Studies and Practices
article

Strategies employed in the translation of isiZulu Idioms: A case study of subtitling in South African soap operas

Cornelia Smith, Josephat Mutangadura, Martha Lungi Machate-Kabinde, Londiwe Khumalo
article en

Abstract

This study critically explores the factors contributing to the non-equivalence of idioms between isiZulu and English in South African television soap operas. It aims to analyse the challenges that a translator as subtitler faces when translating idioms from isiZulu source texts into English. The objectives include identifying the factors leading to non-equivalence in isiZulu-to-English translations of idioms and recommending effective translation strategies. Qualitative interviews were conducted with one subtitler and one translator, and content analysis was applied to transcripts from Season 5 of Imbewu: The Seed. Skopos theory undergirded the study as it emphasises the rationale behind translation choices and endorses various ways for translating idioms. The data indicated that translators and subtitlers provide the closest meaning when translating idioms. It was also discovered that the translators lack qualifications related to the relevant languages and did not possess ample knowledge of translation theories.

Southern African Linguistics and Applied Language Studies
Tshwane University of Technology (ZA)
Quality Education
Openalex Percentile: Top 2%
Translation Studies and Practices
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Strategies employed in the translation of isiZulu Idioms: A case study of subtitling in South African soap operas — Cornelia Smith, Josephat Mutangadura, et al. · Southern African Linguistics and Applied Language Studies (2026) | TGRS Research Map | TGRS