Predicting member churn in dynamic groups: A multi-dimensional analysis

Predicting churn in dynamic groups remains a challenge in the field of social network analysis and group behavior modeling. While previous research has focused predominantly on static networks or individual-level predictors, the complex interplay of group dynamics over time is still underexplored. This work proposes a multidimensional framework for analyzing and predicting member churn in dynamic groups by integrating structural and temporal dimensions. Drawing on theories from social networks, group cohesion, and organizational behavior, we examine how fluctuations in individual behavior, group stability and performance, as well as network characteristics relate to member retention and change. We apply key concepts such as individual engagement, group stability, and performance using a comprehensive set of features derived from a dataset of the massively multiplayer online game (MMOG) Travian, which covers over 4700 groups (alliances) and 18,000 players, providing a rich setting to observe dynamic group processes. By applying machine learning models, we demonstrate the predictive value of these multidimensional features, achieving robust performance across various classifiers. This study contributes to the theoretical understanding of churn as an emergent group-level phenomenon and offers practical insights for designing interventions in online communities and team-based environments.

Authors

Institutions

Publication Details

Journal
Social Networks
Published
2026-07-27
DOI
https://doi.org/10.1016/j.socnet.2026.07.003
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Predicting member churn in dynamic groups: A multi-dimensional analysis

Raji Ghawi, Jürgen Pfeffer, Maha Marhag
Social Networks
Customer churn and segmentation
article

Predicting member churn in dynamic groups: A multi-dimensional analysis

Raji Ghawi, Jürgen Pfeffer, Maha Marhag
article en

Abstract

Predicting churn in dynamic groups remains a challenge in the field of social network analysis and group behavior modeling. While previous research has focused predominantly on static networks or individual-level predictors, the complex interplay of group dynamics over time is still underexplored. This work proposes a multidimensional framework for analyzing and predicting member churn in dynamic groups by integrating structural and temporal dimensions. Drawing on theories from social networks, group cohesion, and organizational behavior, we examine how fluctuations in individual behavior, group stability and performance, as well as network characteristics relate to member retention and change. We apply key concepts such as individual engagement, group stability, and performance using a comprehensive set of features derived from a dataset of the massively multiplayer online game (MMOG) Travian, which covers over 4700 groups (alliances) and 18,000 players, providing a rich setting to observe dynamic group processes. By applying machine learning models, we demonstrate the predictive value of these multidimensional features, achieving robust performance across various classifiers. This study contributes to the theoretical understanding of churn as an emergent group-level phenomenon and offers practical insights for designing interventions in online communities and team-based environments.

Social NetworksVol. 87
Technical University of Munich (DE)
Openalex Percentile: Top 5%
Customer churn and segmentation
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.