We work on our will, yet will we sustain? Documenting experiences of psychotherapists engaged in platform-mediated gig work

Purpose To substantiate the evolving understanding of how digital platforms influence professional identity and clinical practice in the Indian mental healthcare sector, this study investigates the experiences of psychotherapists engaged in platform-mediated gig labour. It critically evaluates both the professional affordances and systemic challenges associated with this shift in the therapeutic work paradigm. Design/methodology/approach We employed a qualitative research design, and conducted in-depth interviews with 19 licensed Indian psychotherapists, who practiced on leading domestic teletherapy platforms. The participants were recruited purposively and snowballed until we achieved data saturation. Findings Broadly, our analysis revealed five key themes that include advantages and challenges of therapy provision through platform-mediated gig work, constraints on the therapeutic frame and career implications for therapists. These findings underscore the pressing necessity for legislative and organizational measures to protect both therapists and clients inside digital mental health frameworks, particularly in developing countries such as India. Practical implications Largely, the findings suggested measures include mandated credential verification, transparent pay structures and the introduction of community-driven supervision models that ensure professional quality, well-being and sustainability of practice. Originality/value This study is among the first to examine the experiences of psychotherapists engaged in gig-based digital platforms in the Global South. By centring Indian practitioners' voices, we offer novel insights into how platform-mediated mental health work reshapes professional identity and work trajectories, contributing meaningfully to debates on the gig economy and telehealth.