Exploring Tourist Satisfaction and Behavioral Intentions in the Context of Smart Tourism Technologies

This study is an exploration of why tourists use smart tourism technologies, how they perceive them, and how perceived smart tourism technologies predict tourist satisfaction, attitude, and intentions to support smart tourism technologies. The Stimulus Organism Response (SOR) framework was adopted to conceptualize the Smart Tourism Technologies. This study used a structural equation modeling (SEM) approach to test the association among the attributes in the study model. The study results revealed that information, personalization, accessibility, facility, security, and interactivity are key motivations for tourists to use smart tourism technologies. Further findings indicated that the perceived smart tourism technologies significantly influence tourist satisfaction , attitude , and intentions to support smart tourism technologies . The study provided an integrated research framework for academicians to explore smart tourism technology uses, experiences and attitude of tourists. This research provides a clear intersection of tourism, technology, and tourist experience that can enable decision-makers to make impactful decisions.