Kane Parsons and A24's The Backrooms

This report discusses A24's conversion of Kane Parsons' internet-native intellectual property, <em>The Backrooms</em>, into a mainstream theatrical event by activating the original internet community through alternate reality games, using a participatory marketing model to turn fans into moviegoers.

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Publication Details

Journal
UNC Libraries
Published
2026-07-25
DOI
https://doi.org/10.17615/yda8-sk32
Primary Topic
Digital Games and Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Kane Parsons and A24's The Backrooms

Isabel Swindall
UNC Libraries
Digital Games and Media
article

Kane Parsons and A24's The Backrooms

Isabel Swindall
article en

Abstract

This report discusses A24's conversion of Kane Parsons' internet-native intellectual property, <em>The Backrooms</em>, into a mainstream theatrical event by activating the original internet community through alternate reality games, using a participatory marketing model to turn fans into moviegoers.

UNC Libraries
University of North Carolina at Chapel Hill (US)
Openalex Percentile: Top 4%
Digital Games and Media
DOIOpen Access PDFOpenAlex
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