Beyond America's Pastime

Beyond America's Pastime is all about how MLB uses the asian-born standout athletes to facilitate a new fan base in Asia. It describes how MLB has used various communication strategies over the last two years and their success rates. This project is a deep dive into how one of the MLB's most effective fan bases is no longer just Americans. 

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Publication Details

Journal
UNC Libraries
Published
2026-07-24
DOI
https://doi.org/10.17615/j1ka-zp44
Primary Topic
American Sports and Literature
Type
article
Field-Weighted Citation Impact
0.00
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article

Beyond America's Pastime

Carianne Takeuchi
UNC Libraries
American Sports and Literature
article

Beyond America's Pastime

Carianne Takeuchi
article en

Abstract

Beyond America's Pastime is all about how MLB uses the asian-born standout athletes to facilitate a new fan base in Asia. It describes how MLB has used various communication strategies over the last two years and their success rates. This project is a deep dive into how one of the MLB's most effective fan bases is no longer just Americans. 

UNC Libraries
University of North Carolina at Chapel Hill (US)
Openalex Percentile: Top 1%
American Sports and Literature
DOIOpen Access PDFOpenAlex
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Beyond America's Pastime — Carianne Takeuchi · UNC Libraries (2026) | TGRS Research Map | TGRS