Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework
Abstract The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.
Authors
- Andreas Benedikt Eisingerich (ORCID: https://orcid.org/0000-0001-5531-4662)
- Barbara Duffek (ORCID: https://orcid.org/0000-0002-1855-2853)
- Deborah J. MacInnis (ORCID: https://orcid.org/0000-0001-5868-9785)
- Winze Tam
Institutions
- Georgia State University (US)
- Marshall B. Ketchum University (US)
- Imperial College London (GB)
Publication Details
- Journal
- Journal of the Academy of Marketing Science
- Published
- 2026-07-24
- DOI
- https://doi.org/10.1007/s11747-026-01179-9
- Primary Topic
- Service and Product Innovation
- Type
- article
- Field-Weighted Citation Impact
- 0.00