A Structured Literature Review on Decision-Making Factors of International Students in Higher Education

With higher education becoming ever more competitive worldwide, it is increasingly important to understand the determinants of international students’ destination choices. This study employs a systematic literature review (SLR) method to analyze 61 empirical studies on international higher education destination choices published between 2017 and 2024. We systematically categorized influencing factors at the individual, institutional, and country levels, highlighting the post-COVID concerns related to health and safety, political and social stability. In addition, the review differentiates decision-making patterns across undergraduate, postgraduates, and research-based programs, revealing variations in motivations and constraints across program types. Building on these insights, the study proposes an Integrated Model of Decision Making in International Higher Education (IMDMIHE), offering a process-oriented framework to guide future research.

Authors

Institutions

Publication Details

Journal
Journal of Global Marketing
Published
2026-07-24
DOI
https://doi.org/10.1080/08911762.2026.2695735
Primary Topic
International Student and Expatriate Challenges
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

A Structured Literature Review on Decision-Making Factors of International Students in Higher Education

José I. Rojas‐Méndez, Chuan He, Qin Sun, Fang Liu et al.
Journal of Global Marketing
International Student and Expatriate Challenges
article

A Structured Literature Review on Decision-Making Factors of International Students in Higher Education

José I. Rojas‐Méndez, Chuan He, Qin Sun, Fang Liu, Geoff Soutar
article en

Abstract

With higher education becoming ever more competitive worldwide, it is increasingly important to understand the determinants of international students’ destination choices. This study employs a systematic literature review (SLR) method to analyze 61 empirical studies on international higher education destination choices published between 2017 and 2024. We systematically categorized influencing factors at the individual, institutional, and country levels, highlighting the post-COVID concerns related to health and safety, political and social stability. In addition, the review differentiates decision-making patterns across undergraduate, postgraduates, and research-based programs, revealing variations in motivations and constraints across program types. Building on these insights, the study proposes an Integrated Model of Decision Making in International Higher Education (IMDMIHE), offering a process-oriented framework to guide future research.

Journal of Global Marketing
The University of Western Australia (AU), Carleton University (CA), Clariant (Switzerland) (CH)
Peace, Justice and strong institutions
Openalex Percentile: Top 4%
International Student and Expatriate Challenges
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

A Structured Literature Review on Decision-Making Factors of International Students in Higher Education — José I. Rojas‐Méndez, Chuan He, et al. · Journal of Global Marketing (2026) | TGRS Research Map | TGRS