What is generative engine optimization? The rise of zero‐click culture

SEO . Those three letters are so common that we rarely even spell out “search engine optimization” anymore. But there are three new letters on the block: GEO.

Authors

Publication Details

Journal
Enrollment Management Report
Published
2026-07-24
DOI
https://doi.org/10.1002/emt.70095
Primary Topic
Consumer Market Behavior and Pricing
Type
article
Field-Weighted Citation Impact
0.00
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article

What is generative engine optimization? The rise of zero‐click culture

Donna Talarico
Enrollment Management Report
Consumer Market Behavior and Pricing
article

What is generative engine optimization? The rise of zero‐click culture

Donna Talarico
article en

Abstract

SEO . Those three letters are so common that we rarely even spell out “search engine optimization” anymore. But there are three new letters on the block: GEO.

Enrollment Management ReportVol. 30(5)
Openalex Percentile: Top 5%
Consumer Market Behavior and Pricing
DOISourceOpenAlex
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What is generative engine optimization? The rise of zero‐click culture — Donna Talarico · Enrollment Management Report (2026) | TGRS Research Map | TGRS