Decoding Quick Commerce Adoption in India using A Fuzzy DEMATELFuzzy AHP Approach: Interplay of Drivers, Barriers, and Consumer Intent
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Authors
- Anu Gupta (ORCID: https://orcid.org/0000-0002-6320-556X)
- Shivendra Singh (ORCID: https://orcid.org/0000-0002-4020-7255)
- Mohd Salman Shamsi (ORCID: https://orcid.org/0000-0001-9524-7732)
- Shrish Singh
- Vijay Kumar Jain
- Pankaj Kumar
Publication Details
- Journal
- International Journal of Technology Policy and Management
- Published
- 2026-07-24
- DOI
- https://doi.org/10.1504/ijtpm.2027.10080177
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00