Trust Formation in AI Expert Systems

Abstract: As artificial intelligence expert systems (AIES) are increasingly used in domains such as medicine, psychotherapy, law, finance, and education, it remains important to understand what shapes their perceived trustworthiness relative to human experts. A central limitation of prior research is that findings are often difficult to generalize across domains because domain and stakes are rarely varied together within the same design. We address this issue in a preregistered online vignette experiment in which UK participants ( N = 898) evaluated advice from an AIES and a human expert under low- and high-stakes conditions in one of five domains. Across all domains and both stake levels, human experts were perceived as more trustworthy than AIES, whereas AIES were perceived as riskier. For trustworthiness, between-domain effects were significant but small on average, mainly affecting the size of the human–AIES difference, which was largest in medicine and psychotherapy and smallest in education. For perceived risk, stakes played a larger role than domain, with high-stakes situations increasing perceived risk across domains. Importantly, trustworthiness and perceived risk did not change in parallel across conditions: Domain differences were comparatively small for trustworthiness, whereas stakes played a larger role in perceived risk. Overall, the findings suggest that cross-domain differences are smaller than often assumed once stakes are controlled, and that stakes matter more than domain for understanding perceived risk when people evaluate AIES advice.

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Publication Details

Journal
Journal of Media Psychology Theories Methods and Applications
Published
2026-07-24
DOI
https://doi.org/10.1027/1864-1105/a000516
Primary Topic
Ethics and Social Impacts of AI
Type
article
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article

Trust Formation in AI Expert Systems

Sonja Utz, Nico Ehrhardt
Journal of Media Psychology Theories Methods and Applications
Ethics and Social Impacts of AI
article

Trust Formation in AI Expert Systems

Sonja Utz, Nico Ehrhardt
article en

Abstract

Abstract: As artificial intelligence expert systems (AIES) are increasingly used in domains such as medicine, psychotherapy, law, finance, and education, it remains important to understand what shapes their perceived trustworthiness relative to human experts. A central limitation of prior research is that findings are often difficult to generalize across domains because domain and stakes are rarely varied together within the same design. We address this issue in a preregistered online vignette experiment in which UK participants ( N = 898) evaluated advice from an AIES and a human expert under low- and high-stakes conditions in one of five domains. Across all domains and both stake levels, human experts were perceived as more trustworthy than AIES, whereas AIES were perceived as riskier. For trustworthiness, between-domain effects were significant but small on average, mainly affecting the size of the human–AIES difference, which was largest in medicine and psychotherapy and smallest in education. For perceived risk, stakes played a larger role than domain, with high-stakes situations increasing perceived risk across domains. Importantly, trustworthiness and perceived risk did not change in parallel across conditions: Domain differences were comparatively small for trustworthiness, whereas stakes played a larger role in perceived risk. Overall, the findings suggest that cross-domain differences are smaller than often assumed once stakes are controlled, and that stakes matter more than domain for understanding perceived risk when people evaluate AIES advice.

Journal of Media Psychology Theories Methods and Applications
Leibniz-Institut für Wissensmedien (DE), University of Tübingen (DE)
Quality Education
Openalex Percentile: Top 6%
Ethics and Social Impacts of AI
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Trust Formation in AI Expert Systems — Sonja Utz, Nico Ehrhardt · Journal of Media Psychology Theories Methods and Applications (2026) | TGRS Research Map | TGRS