Factors Influencing Mobile App Adoption Among Older Adults: An Explorative Qualitative Study

<ns5:p>Background The rapid growth of mobile technology has significantly influenced individuals’ daily lives; however, there are limited studies on how older adults adopt these technologies. Understanding the factors that influence this demographic is essential for promoting digital inclusion and enhancing the quality of life. Therefore, this study aims to explore these factors based on a qualitative research approach. Methods This study employed a semi-structured interview approach to investigate the factors influencing the adoption of mobile apps among older adults. The study uses the purposive sampling method. The only older adults who use smartphones are included in the interviews. Fourteen participants aged 60 years and above were interviewed. All the interviews were audio-recorded, transcribed verbatim, and analysed using thematic analysis. The data were coded, and several factors were identified and categorized based on existing theories and models, such as the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, and Perceived Risk Theory. Results Based on the thematic analysis, several factors were identified and categorized in relation to existing theories and models, including the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, and Perceived Risk Theory. The factors that emerged were Perceived Usefulness, Perceived Ease of Use, Social Influence, Facilitating Condition, and Perceived Risk. The study also develops a conceptual model and propositions based on the identified factors. Conclusion Based on the qualitative insights and thematic analysis, this study identifies the factors influencing the mobile adoption of older adults. The findings reveal that older adults are likely to adopt mobile apps when they perceive them as useful and easy to use. Privacy and financial risk emerged as major barriers for older adults in using the mobile apps. However, older adults are likely to use the mobile apps if proper training is provided to them.</ns5:p>