The impact of brand equity dimensions on students choice of university: an empirical study in Vietnam

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Publication Details

Journal
International Journal of Management in Education
Published
2026-07-23
DOI
https://doi.org/10.1504/ijmie.2027.10080160
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

The impact of brand equity dimensions on students choice of university: an empirical study in Vietnam

Truong Thi Hue, Nguyen Thi Huyen
International Journal of Management in Education
Consumer Behavior in Brand Consumption and Identification
article

The impact of brand equity dimensions on students choice of university: an empirical study in Vietnam

Truong Thi Hue, Nguyen Thi Huyen
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Management in EducationVol. 1(1)
Openalex Percentile: Top 5%
Consumer Behavior in Brand Consumption and Identification
DOISourceOpenAlex
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The impact of brand equity dimensions on students choice of university: an empirical study in Vietnam — Truong Thi Hue, Nguyen Thi Huyen · International Journal of Management in Education (2026) | TGRS Research Map | TGRS