Determining Agenda, Propaganda, and Ideology in the Posts of 'X'

Introduction: Social media helped to unite the world on a single platform and deify a political concept of individuals. It is a platform where each person in a democracy may express their opinions without prejudice. X (old name Twitter) is used by news outlets, political organizations, and candidates to spread their agendas, projects, ideas, and strategies. Many people in the digital age are biased against news posted on political leaders' or parties' X accounts. Political party ideologies lay the groundwork for the general public's decision to support or oppose them. Methodology: This study is quantitative in nature. We opted cross-sectional research design to collect the data. We applied the content analysis method for analysing text into numbers for the research method concern. We develop a codebook based on priory coding. Results: Most posts on X promote the Prime Minister's reputation better than those of other leaders. Political parties primarily use X for their white propaganda. 55.4% of political leaders have no propaganda related to them, while 33.1% of posts are made for white propaganda of political preferences. Regarding right-wing ideology, there is 62.2% wh

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-07-23
DOI
https://doi.org/10.5281/zenodo.21515197
Primary Topic
Education, Sociology, Communication Studies
Type
article
Field-Weighted Citation Impact
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article

Determining Agenda, Propaganda, and Ideology in the Posts of 'X'

MediaScholar Archive
Zenodo (CERN European Organization for Nuclear Research)
Education, Sociology, Communication Studies
article

Determining Agenda, Propaganda, and Ideology in the Posts of 'X'

MediaScholar Archive
article en

Abstract

Introduction: Social media helped to unite the world on a single platform and deify a political concept of individuals. It is a platform where each person in a democracy may express their opinions without prejudice. X (old name Twitter) is used by news outlets, political organizations, and candidates to spread their agendas, projects, ideas, and strategies. Many people in the digital age are biased against news posted on political leaders' or parties' X accounts. Political party ideologies lay the groundwork for the general public's decision to support or oppose them. Methodology: This study is quantitative in nature. We opted cross-sectional research design to collect the data. We applied the content analysis method for analysing text into numbers for the research method concern. We develop a codebook based on priory coding. Results: Most posts on X promote the Prime Minister's reputation better than those of other leaders. Political parties primarily use X for their white propaganda. 55.4% of political leaders have no propaganda related to them, while 33.1% of posts are made for white propaganda of political preferences. Regarding right-wing ideology, there is 62.2% wh

Zenodo (CERN European Organization for Nuclear Research)
Faculty of Media (SI)
Peace, Justice and strong institutions
Openalex Percentile: Top 3%
Education, Sociology, Communication Studies
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Determining Agenda, Propaganda, and Ideology in the Posts of 'X' — MediaScholar Archive · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS