Predicting Rural Acceptance of Drone Delivery: An LLM-Enhanced Empirical Analysis for Equitable Service Design

While drone delivery has gained significant scholarly and industrial interest, rural residents’ acceptance of these systems remains underexplored, despite the region’s acute logistics challenges and service inequities. Using survey data from rural U.S. residents, this study first estimates an ordered logistic regression (OLR) model to identify factors associated with five-level drone delivery acceptance. The study then compares OLR, multinomial logistic regression (MNL), Random Forest (RF), XGBoost, and LightGBM under matched feature sets to evaluate whether nonlinear machine-learning models improve prediction beyond the interpretable statistical baseline. Open-ended responses are coded into LLM-derived sentiment labels and added as supplementary predictors to test whether unstructured feedback improves acceptance prediction. Results show that willingness to pay is the strongest predictor of acceptance, while equitable same-day delivery demand and post-pandemic attitude adjustment are also positively associated with higher acceptance. Household disability status and urban accessibility are not significant after adjustment. In the five-level analysis, OLR provides a strong ordinal baseline, while XGBoost and other tree-based models improve selected class-level prediction metrics. In the binary high-acceptance analysis, machine-learning models show stronger predictive performance, especially when structured predictors are combined with sentiment features. This study contributes to rural drone-delivery literature by linking service equity, perceived value, and LLM-derived sentiment within a comparable statistical and machine-learning framework for rural service design.

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Publication Details

Journal
Drones
Published
2026-07-22
DOI
https://doi.org/10.3390/drones10070554
Primary Topic
UAV Applications and Optimization
Type
article
Field-Weighted Citation Impact
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article

Predicting Rural Acceptance of Drone Delivery: An LLM-Enhanced Empirical Analysis for Equitable Service Design

Xiaozheng He, Kofi Nyarko, Ziping Wang, Henan Zhu
Drones
UAV Applications and Optimization
article

Predicting Rural Acceptance of Drone Delivery: An LLM-Enhanced Empirical Analysis for Equitable Service Design

Xiaozheng He, Kofi Nyarko, Ziping Wang, Henan Zhu
article en

Abstract

While drone delivery has gained significant scholarly and industrial interest, rural residents’ acceptance of these systems remains underexplored, despite the region’s acute logistics challenges and service inequities. Using survey data from rural U.S. residents, this study first estimates an ordered logistic regression (OLR) model to identify factors associated with five-level drone delivery acceptance. The study then compares OLR, multinomial logistic regression (MNL), Random Forest (RF), XGBoost, and LightGBM under matched feature sets to evaluate whether nonlinear machine-learning models improve prediction beyond the interpretable statistical baseline. Open-ended responses are coded into LLM-derived sentiment labels and added as supplementary predictors to test whether unstructured feedback improves acceptance prediction. Results show that willingness to pay is the strongest predictor of acceptance, while equitable same-day delivery demand and post-pandemic attitude adjustment are also positively associated with higher acceptance. Household disability status and urban accessibility are not significant after adjustment. In the five-level analysis, OLR provides a strong ordinal baseline, while XGBoost and other tree-based models improve selected class-level prediction metrics. In the binary high-acceptance analysis, machine-learning models show stronger predictive performance, especially when structured predictors are combined with sentiment features. This study contributes to rural drone-delivery literature by linking service equity, perceived value, and LLM-derived sentiment within a comparable statistical and machine-learning framework for rural service design.

DronesVol. 10(7)
Rensselaer Polytechnic Institute (US), Morgan State University (US)
Openalex Percentile: Top 4%
UAV Applications and Optimization
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