Game. Set. Healthier on Ro.

<p class="p1">Ro partnered with Serena Williams to position the company as a leading provider in the rapidly growing weight loss market. Through personalized treatment plans and physician guided care, Ro aimed to reduce the stigma surrounding the use of GLP-1 medications. Serena Williams&rsquo; broad appeal helped the campaign reach consumers who were familiar with GLP-1s and may be considering treatment for themselves or loved ones. Ro successfully expanded the market for GLP-1 medications by using Serena Williams' credibility to reframe weight loss medication from vanity to legitimate healthcare. The campaign generated media attention and strengthened Ro&rsquo;s position in the marketplace.