Exploring Entrepreneurship in Sustainable Tourism: A Bibliometric Analysis and Future Directions

Sustainable tourism has gained prominence as the tourism industry increasingly acknowledges the consequences of rapid growth, reshaping perspectives on tourism development. This study employs bibliometric analysis to examine research on entrepreneurship in sustainable tourism and to identify future research directions. Based on 191 Scopus-indexed documents, it highlights influential articles, authors, journals, countries and institutions, while mapping the field’s evolution and noting a sharp rise in publications since 2017. Six key themes are identified: women’s empowerment and community participation, rural tourism sustainability, community-led tourism, inclusive entrepreneurial resilience, sustainable tourism innovation and food tourism supporting community development. Emerging topics include ecotourism globally.