Factors Influencing Retail Investors' Acceptance of Mobile Trading Platforms: An Empirical Study Using the Technology Acceptance Model and UTAUT

This dataset supports the research paper titled “Factors Influencing Retail Investors’ Acceptance of Mobile Trading Platforms: An Empirical Study Using the Technology Acceptance Model and UTAUT.” The study investigates the factors influencing the behavioural intention of Indian retail investors to use mobile trading platforms. Primary data were collected from 150 retail investors using a structured questionnaire and analysed using SPSS. The dataset includes anonymized survey responses and is intended for academic and research purposes only.